Introduction to Google Analytics using GA4

Google Analytics is one of the most widely used tools for measuring website performance. Join us for this on demand webinar during which we run through the elements of Google Analytics 4 that are most useful for small businesses.

Learn the basics of Google Analytics 4 and discover its features and benefits for your business.

Whether you’re completely new to Google Analytics or you’re struggling with the move to GA4, we’ve got you covered. Perfect for beginners, this one hour on demand tutorial guides you through the fundamentals of Google Analytics, with a focus on the elements of GA4 that are most useful for small businesses.

What you will learn during this Google Analytics tutorial

  • How to install Google Analytics on your website
  • The key differences between Universal Analytics and Google Analytics 4
  • How to structure your Google Analytics 4 account and properties correctly
  • Get familiar with Google Analytics 4’s user interface and learn how to navigate through its features easily
  • Understand how GA4 helps you to track users’ behaviour and measure the effectiveness of your marketing campaigns
  • An overview of the key metrics in GA4
    • Where are your site visitors coming from?
    • Which of your marketing activities generates the most traffic to your website?
    • How engaged are visitors to your site?
    • What devices are they using to access your site?
    • Which pages are they visiting and how long are they spending on them?
  • Understanding events and conversions in GA4
  • Tracking how well your website converts visitors into customers

Who should sign up for this course?

This on demand webinar is suitable for anyone wants to learn more about how to understand and improve the performance of their website as a marketing tool.

It will be useful either to people who have never used Google Analytics before, or those who have been using Google Universal Analytics and would like to understand how to transition to Google Analytics 4.

What will I get when I enrol on this course?

You'll get access to a recording of this webinar as it was delivered live, including the full content of the webinar and the Q&A session at the end along with a downloadable copy of the slides. We update this video every time we run the webinar so you will always have access to the most up to date version.

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