IIn this comprehensive session, we'll walk you through the process of setting up a campaign, from choosing your campaign objectives, bidding and budgeting through to configuring effective ads and measuring campaign success.
Whether you’re a small business owner or a marketing professional, this webinar is designed to equip you with the essential knowledge and skills needed to navigate the Google Ads platform effectively.
- What is Google Ads?
- Overview of the Google Ads platform
- Benefits of using Google Ads for businesses
- Setting up and configuring your Google Ads account
- Understanding account settings and preferences
- Tips for choosing the right campaign type for your goals
- Creating your first campaign
- Overview of campaign structure and components
- Setting campaign goals and objectives
- Walkthrough of creating your first campaign
- Writing compelling copy for your ads
- Keyword research and ad groups
- Importance of keyword research in Google Ads
- Tips for selecting effective keywords
- How bidding works in Google Ads
- Understanding budgeting options in Google Ads
- Tips for optimizing your budget and bids
- Tracking what’s working and what isn’t
- Importance of tracking and analytics in Google Ads
- Key performance metrics to monitor
- Q&A session
Who should book onto this webinar?
This webinar is aimed at any small business or organisation that wants to make more effective use of Google Ads as part of their marketing strategy and to generate more sales for their business. You may already have a Google Ads account but not be making much practical use of it, or you may be starting completely from scratch.