An introduction to Facebook for small businesses

In this webinar we go through the basics of getting your organisation set up on Facebook and how to use all of Facebook’s features to optimise your Facebook presence and grow your business.

Facebook continues to be the most widely used social network in the world and is often the starting point for organisations that want to harness the power of social media to communicate with existing and potential new customers.

What you will learn

  • Why Facebook is so important
  • Understanding the difference between Facebook pages and Facebook profiles
    • Best practice when setting up a Facebook page for your organisation
    • Optimising the different sections on your Facebook page
  • Making your Facebook page work as a marketing tool
  • Understanding how Facebook’s algorithm works
    • Why Facebook doesn’t show all your posts to all your followers
    • How Facebook decides what to show in people’s newsfeeds
  • The importance of engagement and interaction
    • Why not all interactions are equally valuable
    • Maximising the chances of people seeing your content
  • Using Facebook’s analytics to track what’s working and what isn’t
  • Ideas for curating a feed of real value to your followers
  • Tips for boosting your Facebook reach
  • When to consider paid advertising options on Facebook
  • The risks of relying too heavily on Facebook
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