Mastering the basics of Google Tag Manager

Google Tag Manager is a simple web-based interface that simplifies the process of working with tags on your website. Rather than going into the source code or plugins for your site every time you want to add a new tag, Google Tag Manager enables you to do everything you need in one place.

Tags are snippets of code that you add to your website in order to collect information and send it to third parties. Common examples include the Google Analytics tracking tag, the Facebook Pixel, the LinkedIn insight tag and Twitter conversion tracking tags but there are many, many others.

Google Tag Manager also enables you to go beyond the tracking functionality in Google Analytics to collect much more data and monitor more precisely how people interact with your website. Perhaps you’d like to know how far people scroll down the pages of your site, or how many are submitting your contact form, or watching a video on your site? Google Tag Manager can help you with all of this and more.

What you will learn during this Google Tag Manager tutorial

  • Why GTM is essential for effective website tracking and data management
  • Benefits of using GTM over traditional manual tag implementation methods
  • Understanding the Core Concepts of GTM
  • What are tags, triggers, and variables?
  • How GTM simplifies the process of adding and managing tags on your website
  • Setting Up Google Tag Manager
  • Step-by-step guide to creating a GTM account and container
  • Installing the GTM container code on your website
  • Navigating the GTM Interface
  • Overview of the GTM dashboard and its key features
  • Exploring the various sections and settings within GTM
  • Adding and Managing Tags with GTM
  • Configuring tags for various tracking and marketing tools (Google Analytics, Facebook Pixel, etc.)
  • Testing and troubleshooting tags to ensure proper implementation
  • Creating Triggers and Variables
  • Defining triggers to determine when and where tags should fire
  • Using variables to capture dynamic data for more personalised tracking
  • Turbocharge your Google Analytics
  • See how GTM enables you to go beyond the tracking functionality in Google Analytics to collect much more data and monitor more precisely how people interact with your website

Who should watch this course?

This webinar is aimed at anyone who’s interested in learning more about how Google Tag Manager works. You may already have a few tags installed directly on your website, or be thinking about installing tags and want to see if Google Tag Manager might be the best way to do it.

What will I get when I enrol on this course?

You'll get access to a recording of this webinar as it was delivered live, including the full content of the webinar and the Q&A session at the end along with a downloadable copy of the slides. We update this video every time we run the webinar so you will always have access to the most up to date version.

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